Press Release

The Centers for Disease Control and Prevention estimate that the majority of U.S youth do not meet the recommended dietary guidelines of eating 2.5 to 6.5 cups of fruits and vegetables each day. Solid fats and added sugar products now account for nearly 40 percent of calories for children ages 2-18.

Veggie Beats to the Rescue!

A group of  Denver music producers, known as Veggie Beats, have created wildly enthusiastic songs that help children learn about various vegetables, their benefits and how to have fun making and eating them.

Today’s children are predicted to live shorter lives than their parents. Studies published in the New England Journal of Medicine in 2005 predict childhood obesity could shorten life spans by as much as five years.

“There is a crisis in the cafeteria and a dilemma at the dinner table,” says Joe Shull of Veggie Beats. “Vegetables often get a bad rap, but we’re going to give them a good one.”

Much like we all learned the alphabet by using the ABC song, Veggie Beats songs teach and motivate children without them feeling like they are learning.

The Educational Studies in Mathematics journal featured a music based curriculum used to teach elementary school students fractions. The program, co-designed by San Francisco State University researchers, showed positive results at Hoover Elementary School. Students using the music-based scored 50 percent higher on a test taken at the end of the study.

While First Lady Obama has tackled the issue with the “Let’s Move” campaign, enforcing better nutrition options in schools, a Johns Hopkins University Bloomberg School of Public Health study found that approximately 65 percent of students still don’t eat a single vegetable at lunchtime. Children are choosing sugar over substance.

What will make kids not only want to eat their vegetables, but also sing their praises?

Contagious beats and lyrics from songs like the Cucumber Chorus and Tomato Salsa appeal to adults as well as children, and give parents the opportunity to make learning fun at mealtime. Parents will be tapping their toes as they steam up a storm in the kitchen, leaving kids begging for more veggies.

The Veggie Beats team is passionate about proper nutrition, and bringing families together for good meals—specifically through vegetables. They will be launching a national campaign November 1, 2015, via Kickstarter, to introduce Veggie Beats to the world.

Copyright 2015 Veggie Beats